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Trade & Venues

 

The Premium
Venue Drink.
Finally. 

 

Built for stadiums. Designed for scale.

The Whisky Highball Co. was designed from day one with one question in mind: what does a great stadium drink actually look like? The answer is in the can.

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0

PREP TIME REQUIRED

Flavours Available

5

15yr

Aged Single Malt

Natural Ingredients

100%

Alc/Vol

7%

Fast

Zero prep. Open and serve.

Trade & Venues

 

Built for High-Volume.

Uncompromising on Quality.

Most venues face a choice between quality and convenience. Premium spirits take time to serve, require trained staff and don't scale easily across thousands of customers.

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The Whisky Highball Co. removes that compromise entirely. Our ready-to-drink highballs deliver a genuinely premium whisky experience with zero preparation time — open, pour or serve straight from the can, and move on.

Consistent.

Same quality, every serve.

Premium.

Real single malt Scotch.

Football Stadiums & Sports Grounds

Designed for high-volume match day service. Premium quality without slowing down the bar — every time, at every gate.

Premium Bars & Licensed Venues

A genuine premium whisky option for discerning bar operators who want to offer something different to their customers.

Where We Belong

Ideal Venues

From match day crowds to VIP hospitality suites — The Whisky Highball Co. was built for the moments when great drinks matter most.

Live Music Venues & Festivals

The premium alternative at live events. Open, pour, done — at the speed festivals demand and the quality audiences expect.

Racecourses & Sporting Events

Where tradition meets premium — The Whisky Highball Co. is the natural fit for racecourse hospitality and event catering.

Hospitality Suites & Corporate Events

Elevated RTD for premium corporate and VIP settings. A drink that reflects the standard of your hospitality.

Airports & Travel Retail

Premium, portable and consistent — the perfect travel companion for passengers who expect quality without compromise.

What Sets Us Apart

Why The Whisky Highball Co.
 
 

Real Whisky Provenance

 

Aged single malt Scotch whisky from Burn O'Bennie Distillery — not neutral spirit, not blended whisky. Your customers will taste the difference. This is a genuinely premium product, not a compromise.

Ambassador-Backed

With Teddy Sheringham as Brand Ambassador, The Whisky Highball Co. arrives with built-in credibility for the football stadium audience. A name your customers know, behind a product they'll trust immediately.

Category Leader

The Whisky Highball Co. is the premium whisky highball RTD built specifically for the venue and stadium market. There is no direct competitor at this quality level. You're not stocking a me-too product — you're stocking the category.

Five Flavours

 

Ginger Soda, Lemon, Raspberry, Soda and Melon — a range broad enough to satisfy every customer, with the consistency venues need. Start with two flavours, scale to the full range across your estate.

The Ambassador Advantage

Teddy Sheringham.

Your Customers Know Him.

When you stock The Whisky Highball Co., you're not just adding an RTD to your range. You're bringing in a brand that football fans already have a connection to — through one of the game's most celebrated names.

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That recognition translates directly to purchase intent at the bar. Ambassador-backed credibility is one of the most powerful tools in venue retail, and it's built into every can.

Trade FAQ

Questions from Trade Partners

 
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